Overview
Brevo is a customer engagement platform for sending marketing campaigns and transactional messages across email, SMS, WhatsApp and push notifications. It includes marketing automation, a sales CRM with pipelines, live chat, segmentation and a loyalty module. It targets small businesses, ecommerce stores, larger organizations and developers through its API.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Small businesses wanting low-cost email and SMS marketing with a generous free plan
- Teams that need marketing and transactional email from one provider
Key features
- Drag-and-drop email editor with email and SMS campaigns
- Marketing automation (up to 2,000 contacts on Free, unlimited on Standard)
- Transactional email and SMS
- A/B testing and AI send-time optimization on Standard
- WhatsApp campaigns and contact scoring on Professional
- Aura AI assistant
What it does
- Email, SMS and WhatsApp campaigns
- Automated multichannel customer journeys
- Transactional email via SMTP relay or API
- Sales pipelines and CRM
- Live chat and chatbot
- AI agents for campaign copy, segmentation and send-time optimization
Use cases
- Send email newsletters and automated follow-ups — Email, SMS and WhatsApp campaigns with automated journeys, a CRM and a free plan.
Drawbacks & cautions
- Free plan limited to 300 emails per day
- SMS credits are sold separately from Starter
- Enterprise pricing requires contacting sales
What users say
Across Capterra and Trustpilot, users like Brevo's price, free plan and ease of use. The main complaints are sudden account or campaign suspensions and uneven customer support.
What people like
- Good value for money, with a generous free tier that suits small businesses capterra.com, uk.trustpilot.com
- Clean, approachable interface that beginners can set up quickly capterra.com, uk.trustpilot.com
- Handles newsletters, automation, transactional email and CRM in one place capterra.com, uk.trustpilot.com
Common complaints
- Accounts or campaigns can be suspended or paused by compliance checks with little explanation uk.trustpilot.com, capterra.com
- Support quality is inconsistent, with automated loops and slow or generic replies uk.trustpilot.com, capterra.com
- Advanced automation, API setup and contact filtering are harder to understand than expected capterra.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- ActiveCampaign — Email marketing and automation platform with AI campaign tools, CRM, SMS and WhatsApp messaging
- GetResponse — Email marketing and automation platform with landing pages, funnels, webinars and courses
- Instantly — Cold email outreach platform with email warmup, B2B lead database, CRM and AI reply agents
- Systeme.io — All-in-one platform for sales funnels, email marketing, online courses and websites
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| capabilities | Vendor-described | www.brevo.com | Oct 17, 2026 |
| hasApi | Vendor-described | developers.brevo.com | Oct 17, 2026 |
| integrations | Vendor-described | www.brevo.com | Oct 17, 2026 |
| pricing | Vendor-described | www.brevo.com | Oct 17, 2026 |
| pricing | Vendor-described | www.brevo.com | Oct 17, 2026 |
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