Overview
ActiveCampaign is a marketing platform for email marketing, marketing automation, SMS, WhatsApp and transactional email. Its Active Intelligence features draft campaigns, build automations, suggest segments and generate content and images. It also includes a CRM, landing pages, segmentation and analytics, and is aimed at marketers, agencies and growing businesses.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Small businesses and ecommerce brands that need advanced email automation
- Agencies and marketers running segmented email, SMS and WhatsApp campaigns
Key features
- Marketing automation workflows with segmentation
- Email, SMS and WhatsApp messaging plus landing pages
- Built-in CRM with deals and tasks
- Transactional email for receipts and password resets
- AI features (Active Intelligence) for autonomous marketing
- Integrations with 1,000+ apps
What it does
- Email campaigns and marketing automation
- AI campaign builder and AI automation builder
- AI content and image generation with brand kit
- Segmentation and predictive sending
- CRM with lead scoring and win probability (add-ons)
- SMS, WhatsApp and transactional email
Use cases
- Send email newsletters and automated follow-ups — Marketing automation with an AI automation builder, segmentation and predictive sending.
Drawbacks & cautions
- No free plan, only a 14-day trial
- Starter is limited to 1 user and 5 actions per automation
- Lead scoring, win probability and several AI features such as AI translations are sold as add-ons
What users say
Capterra reviewers rate ActiveCampaign highly for its automation and segmentation, while noting clunky builders and rising costs. Trustpilot reviews are more mixed, with complaints about bot-first support, glitches and auto-renewing annual contracts.
What people like
- Powerful email automation, segmentation and lead follow-up workflows capterra.com, uk.trustpilot.com
- Onboarding help and check-in calls make setup easier for new customers capterra.com, uk.trustpilot.com
- Dependable day to day once set up, with a strong overall feature set capterra.com, uk.trustpilot.com
Common complaints
- Platform can be slow and glitchy, and some automations fail or behave unexpectedly capterra.com, uk.trustpilot.com
- Page, form and email builders feel restrictive or awkward to use capterra.com, uk.trustpilot.com
- Price rises quickly as the contact list grows capterra.com
- Hard to reach a human for support, and annual plans auto-renew with no refunds uk.trustpilot.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Brevo — Email, SMS and WhatsApp marketing platform with automation, CRM and transactional messaging
- GetResponse — Email marketing and automation platform with landing pages, funnels, webinars and courses
- Instantly — Cold email outreach platform with email warmup, B2B lead database, CRM and AI reply agents
- Systeme.io — All-in-one platform for sales funnels, email marketing, online courses and websites
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| capabilities | Vendor-described | www.activecampaign.com | Oct 17, 2026 |
| hasApi | Vendor-described | developers.activecampaign.com | Oct 17, 2026 |
| integrations | Vendor-described | www.activecampaign.com | Oct 17, 2026 |
| overview | Vendor-described | www.activecampaign.com | Oct 17, 2026 |
| pricing | Vendor-described | www.activecampaign.com | Oct 17, 2026 |
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