Overview
Midjourney is an independent research lab's subscription service for generating images and short videos from text and image prompts. It is used by designers, marketers and creators for concept art, illustrations and visual assets. Plans differ by amount of fast GPU time, video resolution and privacy (Stealth Mode).
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Designers and marketers who need striking concept art and visuals
- Creators producing stylized images and short video clips from text prompts
Key features
- Text-to-image generation
- Image-to-video generation in SD and HD (plan-dependent)
- Fast GPU hours plus unlimited Relax mode on Standard and above
- Stealth Mode for private generations on Pro and Mega
- Extra GPU time purchasable at $4/hour
What it does
- Text-to-image generation
- Image-to-video generation (SD and HD)
- Web-based creation interface
- Stealth (private) mode on Pro and Mega plans
- Batch/permutation prompts
Use cases
- Design social graphics and ad creatives — Text-to-image generation known for stylized, high-detail visuals.
Drawbacks & cautions
- No free plan listed; all plans are paid
- Basic plan has no Relax mode and only 3.3 fast GPU hours per month
- Stealth (private) mode only on Pro and Mega plans
- No public API; an Enterprise API is only being explored via an application form
What users say
G2 reviewers rate Midjourney well for image quality and ease of use, but Trustpilot reviews are heavily negative, focusing on prompt adherence, billing and support. Hacker News commenters praise its variety while some find its signature style generic.
What people like
- Produces realistic, high-quality and striking imagery, especially with carefully written prompts g2.com, au.trustpilot.com
- Easy to get started with; reviewers mention ease of use and helpful prompting guidance g2.com, au.trustpilot.com
- Varied, sometimes surprising outputs with controls for tuning style and variety hn.algolia.com
Common complaints
- Images can come out distorted or ignore parts of the prompt, wasting GPU time au.trustpilot.com, g2.com
- Billing complaints: unexpected renewals, charges after cancelling and difficulty cancelling au.trustpilot.com
- Support described as hard to reach, with help routed through Discord au.trustpilot.com
- Some find the default look polished but generic and easy to spot as AI-made hn.algolia.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Adobe Firefly — Create images, video, audio and design assets with Adobe and partner AI models
- Kling AI — AI video and image generator from Kuaishou with multi-reference control
- Luma AI — AI video and image creation app with Ray video models and creative agents
- Runway — AI video and image generation and editing for creators and production teams
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| api | Vendor-described | updates.midjourney.com | Oct 17, 2026 |
| overview | Vendor-described | www.midjourney.com | Oct 17, 2026 |
| pricing | Vendor-described | docs.midjourney.com | Oct 17, 2026 |
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