Overview
Luma AI (formerly known for Dream Machine) offers the Luma app on web and iOS for generating and editing video and images with its Ray video models and UNI image models, plus Luma Agents for multi-step creative workflows. It targets creators and production teams, and offers a usage-based API for developers.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Creative teams, agencies and brands producing AI video and image assets
- Creators generating cinematic video clips from text or images
Key features
- Ray video models (Ray3.2) for directed, cinematic shots
- Access to third-party video and image models in one workspace
- Luma Agents that research, generate and refine assets
- Uni-1 image model with style and character references
- Audio models, upscaling, background removal and reframing
- APIs for Ray3.2 and Uni-1.1
What it does
- Text- and image-to-video (Ray models)
- Video modification and reframing
- Multi-keyframe direction
- Image generation and editing (UNI models)
- Luma Agents for multi-step workflows
- HDR/EXR export
Use cases
Not mapped to a use case yet.
Drawbacks & cautions
- No ongoing free plan listed; only trial credits
- Usage is credit-based
- Entry price higher than many competitors
What users say
Trustpilot reviews are mostly negative, centered on credit consumption, unreliable results and billing or support problems, though some reviewers acknowledge the technology itself is good. Independent review roundups are more positive about video quality but echo concerns about credit-based pricing.
What people like
- Underlying video technology and visual quality are seen as strong au.trustpilot.com, tooliverse.ai
- Image-to-video keeps source details and characters consistent tooliverse.ai
Common complaints
- Credits run out fast, and retries or fixes consume more credits au.trustpilot.com, tooliverse.ai
- Inconsistent output that can ignore instructions or alter characters au.trustpilot.com
- Billing after cancellation and denied refunds reported au.trustpilot.com
- Slow or missing customer support responses au.trustpilot.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Adobe Firefly — Create images, video, audio and design assets with Adobe and partner AI models
- Kling AI — AI video and image generator from Kuaishou with multi-reference control
- Midjourney — Generate stylized images and short videos from text prompts and image references
- Runway — AI video and image generation and editing for creators and production teams
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| api | Vendor-described | lumalabs.ai | Oct 17, 2026 |
| overview | Vendor-described | lumalabs.ai | Oct 17, 2026 |
| pricing | Vendor-described | lumalabs.ai | Oct 17, 2026 |
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