Overview
Follow Up Boss is a CRM for real estate agents and teams that centralizes leads from 250+ lead sources and tools, distributes them to agents and automates follow-up by call, text and email. Built-in FUB AI provides smart summaries, suggested messages and tasks, and predictive lead prioritization. Plans include mobile apps, reporting, deal tracking and team leaderboards.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Real estate teams routing leads from many sources to agents
- Solo agents who need structured follow-up reminders
Key features
- Built-in FUB AI summaries and suggested messages
- Automatic lead distribution to agents
- Calling, texting and email from one CRM
- 250+ lead source and tool integrations
- Team reporting and leaderboards
What it does
- Lead capture from 250+ lead sources and integrations
- Lead distribution and Smart Lists
- Follow-up automations across calling, texting and email
- FUB AI smart summaries, smart messages and suggested tasks
- Predictive lead prioritization
- Reporting, deal tracking and team leaderboard
Use cases
Not mapped to a use case yet.
Drawbacks & cautions
- Calling and texting cost an extra $39/user/month on Grow
- Some AI features rely on data from the paid Calling add-on
- Team inboxes and unlimited calling start at the $499/month Pro plan
What users say
Capterra reviewers find Follow Up Boss easy to use and effective at keeping follow-ups on track. Price is the most common complaint, with some noting glitches and immature AI features.
What people like
- Easy to learn for both agents and admin staff capterra.com
- Follow-up reminders and lead routing keep agents on schedule capterra.com
- Handy mobile app and dialer with call recording capterra.com
Common complaints
- Expensive, especially for solo agents or when adding users capterra.com
- Occasional glitches such as missed notifications capterra.com
- AI features and batch texting seen as needing work capterra.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Apollo.io — B2B contact database and sales engagement platform for prospecting, outreach, dialing and enrichment
- Clio — Cloud legal practice management with billing, trust accounting, client intake and Manage AI (Clio Duo)
- HighLevel (GoHighLevel) — All-in-one CRM, funnels and marketing automation platform built for agencies, with white-label options
- HubSpot — CRM platform with marketing, sales and service tools, a free CRM and Breeze AI agents
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| capabilities | Vendor-described | www.followupboss.com | Oct 22, 2026 |
| hasApi | Vendor-described | docs.followupboss.com | Oct 22, 2026 |
| pricing | Vendor-described | www.followupboss.com | Oct 22, 2026 |
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