Overview
HubSpot is a customer platform that combines a CRM with marketing, sales, service, content and payments tools. It offers a free CRM, and Starter, Professional and Enterprise editions add automation, more contacts and AI features under the Breeze name, including agents that run on HubSpot Credits. It is used by small businesses through larger companies.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Small businesses that want a free CRM with email, forms and landing pages
- Growing teams that want marketing, sales and service in one connected platform
Key features
- Free CRM with contact management, deal pipeline and reporting dashboard
- Email marketing, forms and ad management in free tools
- Website builder and landing pages with drag-and-drop editor
- Ticketing, live chat and chatbots for customer service
- Payment links, quotes and invoices
- Breeze AI assistant plus AI blog and email generators
What it does
- Free CRM for contacts, companies and deals
- Email marketing, forms and landing pages
- Deal pipelines, email sync and sales automation
- Ticketing, live chat and conversational bots
- Breeze Assistant and AI agents using HubSpot Credits
- Website builder and HubSpot Payments
Use cases
- Send email newsletters and automated follow-ups — Free CRM with email marketing, forms and landing pages, so contacts and emails live together.
Drawbacks & cautions
- Free CRM is limited to 2 users and 1,000 contacts and includes HubSpot branding
- AI agents consume HubSpot Credits; Starter includes 500 per month
- Professional tiers carry a required one-time onboarding fee
What users say
Capterra reviewers of HubSpot Marketing Hub mostly rate it well for its all-in-one setup, ease of use and automation, but often say it gets expensive as you grow. Trustpilot reviews of the company are far more negative, focusing on support, pricing and contract renewals.
What people like
- Having CRM, email, landing pages, forms and automation in one place keeps marketing and sales data connected capterra.com, uk.trustpilot.com
- Interface is clean and everyday tasks like building emails and workflows are easy to learn capterra.com, uk.trustpilot.com
- Workflows and automated follow-up save time on repetitive marketing and sales work capterra.com
Common complaints
- Costs climb quickly with seats, contacts and higher tiers, and many useful features sit behind premium plans capterra.com, uk.trustpilot.com
- Support can be slow or hard to reach, with chats and tickets closed without a fix uk.trustpilot.com, capterra.com
- Auto-renewing contracts and difficulty downgrading or cancelling mid-term frustrate some customers uk.trustpilot.com
- Advanced reporting and automation have a learning curve, and templates are less flexible than specialist tools capterra.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Apollo.io — B2B contact database and sales engagement platform for prospecting, outreach, dialing and enrichment
- HighLevel (GoHighLevel) — All-in-one CRM, funnels and marketing automation platform built for agencies, with white-label options
- monday.com — Work platform for projects, CRM and service with automations and AI agents
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| capabilities | Vendor-described | www.hubspot.com | Oct 17, 2026 |
| hasApi | Vendor-described | developers.hubspot.com | Oct 17, 2026 |
| pricing | Vendor-described | www.hubspot.com | Oct 17, 2026 |
Spot something wrong? Send a correction.