Overview
Clay is a go-to-market platform for sourcing and enriching company and contact data. Its spreadsheet-style tables combine a marketplace of 200+ data providers with waterfall enrichment, and Claygent, an AI research agent, can look up information about target companies and people. Clay also tracks signals such as job changes, syncs audiences to ad platforms and includes a native email sequencer. CRM sync, HTTP API and webhooks are on the Growth plan and above.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Agencies and growth teams building enriched prospect lists for outbound
- Sales and RevOps teams that want AI research and signals feeding outreach
Key features
- Waterfall enrichment across 200+ data providers
- Claygent AI web research agent
- Job change and intent signal tracking
- Built-in email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- CRM auto-sync on Growth and above
What it does
- Waterfall enrichment across 200+ data providers
- Claygent AI research agent for companies and people
- Signal tracking such as job changes and promotions
- Native email sequencer
- Ad audience sync to LinkedIn, Meta and Google
- CRM and data warehouse auto-sync on higher tiers
- CLI/API for building in Clay with coding agents
Use cases
Not mapped to a use case yet.
Drawbacks & cautions
- CRM integrations, HTTP API and webhooks require the Growth plan ($446/month billed annually)
- Free plan caps tables at 200 rows and excludes phone enrichment, signals and scheduled runs
- Data credit top-ups cost a 30% premium on Launch and Growth, and actions do not roll over
What users say
Across a small set of Trustpilot reviews, users credit Clay with powerful, flexible enrichment but split sharply on value, citing a steep learning curve, fast credit burn and slow support. The Trustpilot profile is unclaimed and has only 27 reviews.
What people like
- Powerful and flexible for enrichment and outbound workflows with many data sources au.trustpilot.com
- Replaces manual prospect research and scales outreach au.trustpilot.com
- Good templates, learning resources and user community au.trustpilot.com
Common complaints
- Steep learning curve and a complex interface for quick lookups au.trustpilot.com
- Credits get used up quickly or unexpectedly au.trustpilot.com
- Support can be slow or hard to reach, including for cancellations au.trustpilot.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Apollo.io — B2B contact database and sales engagement platform for prospecting, outreach, dialing and enrichment
- Bardeen — AI lead sourcing with web scrapers, contact enrichment and AI qualification for GTM teams
- Copy.ai — GTM AI platform for sales and marketing workflows, agents, chat and content creation
- Fathom — Free AI notetaker for Zoom, Google Meet and Teams with summaries, action items and CRM sync
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| capabilities | Vendor-described | www.clay.com | Oct 22, 2026 |
| hasApi | Vendor-described | www.clay.com | Oct 22, 2026 |
| pricing | Vendor-described | www.clay.com | Oct 22, 2026 |
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