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Make short promo videos for social media

Short videos get attention, but filming and editing every clip takes more time than a small team has.

Workflow

  1. Edit what you filmed

    Cut by editing the transcript, remove filler words and add captions.

    Tools: Descript, CapCut

  2. Fill gaps with generated shots

    Generate b-roll or product shots from text or images when you don't have footage.

    Tools: Runway, Google Flow (Veo), Kling AI

  3. Resize and caption

    Export vertical versions with auto captions for each platform.

    Tools: CapCut, Descript

  4. Review before postingHuman approval

    Check claims, captions and any generated visuals for errors.

Relevant tools

  • CapCut

    Video and photo editor with AI captions, background removal and templates for social content

    Vendor-describedVerified Oct 17, 2026Added 6d ago
    • Auto captions, background removal and social templates across desktop, web and mobile.
    Price
    Free tier · from $19.99/mo
    API
    Unknown
    Integrations
    None documented
    Setup
    No code

  • Descript

    Edit video and podcasts by editing the transcript, with AI cleanup and an AI editing agent

    Vendor-describedVerified Oct 17, 2026Added 6d ago
    • Edits video by editing the transcript, removes filler words and resizes clips for social.
    Price
    Free tier · from $24/mo
    API
    Documented
    Integrations
    6 documented
    Setup
    No code

  • Runway

    AI video and image generation and editing for creators and production teams

    Vendor-describedVerified Oct 17, 2026Added 6d ago
    • Generates video and images and upscales video to 4K.
    Price
    Free tier · from $15/mo
    API
    Documented
    Integrations
    None documented
    Setup
    No code

  • Google Flow (Veo)

    Google's AI filmmaking tool for generating and editing video clips with Veo and Gemini models

    Vendor-describedVerified Oct 17, 2026Added 6d ago
    • Text- and image-to-video with reusable characters and scene editing.
    Price
    from $4.99/mo
    API
    Unknown
    Integrations
    1 documented
    Setup
    No code

  • Kling AI

    AI video and image generator from Kuaishou with multi-reference control

    Vendor-describedVerified Oct 17, 2026Added 6d ago
    • Text- and image-to-video with longer single-pass clips and reference images.
    Price
    Unknown
    API
    Documented
    Integrations
    None documented
    Setup
    No code

Limitations

  • Generated video can contain visual errors; always watch the full clip.
  • Generation is credit-based on most paid plans, so heavy use costs more.