Overview
Wix is a website builder that can generate a site from a prompt or start from templates, with drag-and-drop editing and hosting included. Paid plans add a custom domain, online payments, ecommerce, scheduling and more storage. It also includes email marketing, social posting, ad management, an SEO assistant and an app market, plus APIs for developers.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Small businesses and individuals building a website without code
- Simple online stores, booking sites and portfolios
Key features
- Drag-and-drop editor with 2,000+ templates
- AI website builder that creates a site from a prompt
- Built-in hosting, domains, SEO and analytics
- eCommerce, payments, scheduling and POS tools
- Email marketing and CRM tools
- Free plan with hosting and editor
What it does
- AI website creation from a prompt
- Drag-and-drop editor and templates
- Ecommerce, subscriptions and online payments
- Appointment scheduling and bookings
- Email campaigns, social posting and ads management
- SEO assistant with AI meta tags
Use cases
- Launch a website for a local business in an afternoon — AI site creation from a prompt plus bookings, payments, email campaigns and an SEO assistant.
Drawbacks & cautions
- Free plan shows Wix branding; removing it requires a premium plan
- Light plan does not list ecommerce or online payments
- Free domain voucher lasts one year and only for a new domain bought from Wix
What users say
Across Capterra and Trustpilot reviews, Wix is widely praised as an easy, all-in-one way for non-technical owners to get a good-looking site online. Trustpilot in particular shows sharp complaints about billing, refunds and reaching support, and Capterra reviewers note template lock-in and rising costs.
What people like
- Easy for beginners to build a site with no coding capterra.com, au.trustpilot.com
- Professional templates and a flexible drag-and-drop editor capterra.com, au.trustpilot.com
- Hosting, SEO, booking, store and marketing tools bundled together capterra.com, au.trustpilot.com
- AI builder gives a usable starting layout quickly au.trustpilot.com
Common complaints
- Billing surprises: auto-renewals, price rises and hard-to-get refunds au.trustpilot.com, capterra.com
- Hard to reach a helpful human for serious support issues au.trustpilot.com, capterra.com
- Switching templates or leaving Wix means rebuilding the site capterra.com
- Mobile layouts need separate tweaking, and the editor can lag or glitch capterra.com, au.trustpilot.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Base44 — No-code AI platform that builds apps, websites and AI agents from plain-language prompts
- Durable — AI business builder for local service businesses: website, bookings, CRM and SEO in one
- Framer — Website builder with an AI design agent, CMS, hosting, localization and analytics
- Hostinger Website Builder — Website builder with AI site generation, hosting, ecommerce and email included
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| hasApi | Vendor-described | dev.wix.com | Oct 17, 2026 |
| integrations | Vendor-described | www.wix.com | Oct 17, 2026 |
| overview | Vendor-described | www.wix.com | Oct 17, 2026 |
| pricing | Vendor-described | www.wix.com | Oct 17, 2026 |
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