Overview
Submagic is an AI video editing tool for short-form vertical video. It adds styled captions, B-roll, auto zooms and removes silences, and its Magic Clips feature pulls short clips from long videos. It also offers text-based editing, scheduled publishing and an API, and is aimed at creators, marketing teams, agencies and ecommerce brands.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Creators and marketers turning videos into captioned short-form clips
- Agencies and small teams producing social video at volume
Key features
- AI auto captions with translated subtitles
- Removes silences and bad takes; AI clean audio
- AI hook titles, auto zooms and B-roll
- Brand kit, custom templates and logo uploads
- Social publishing and analytics
- Video editing API (minutes included on paid plans)
What it does
- AI auto captions in many languages
- Automatic B-roll and auto zoom
- Silence and bad-take removal
- Magic Clips from long videos
- Scheduled publishing to social platforms
- Video editing API
Use cases
Not mapped to a use case yet.
Drawbacks & cautions
- Starter limits videos to 2 minutes and 15 videos per month
- Auto zoom and premium caption templates start at Pro
- Extra API minutes are sold in packs from $57
What users say
Trustpilot and G2 ratings are high. Trustpilot reviewers praise caption accuracy, speed and support, and complain mainly about plan limits on export quality and occasional export problems.
What people like
- Captions are accurate and quick to produce nz.trustpilot.com
- Intuitive and saves a lot of editing time, even for non-editors nz.trustpilot.com
- Helpful, fast support and a steady stream of new features nz.trustpilot.com
Common complaints
- Entry plan limits export quality, pushing users to upgrade nz.trustpilot.com
- Some exports get stuck and some long-time users feel quality has slipped nz.trustpilot.com
- Support is occasionally slow or leaves issues unresolved nz.trustpilot.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Adobe Firefly — Create images, video, audio and design assets with Adobe and partner AI models
- CapCut — Video and photo editor with AI captions, background removal and templates for social content
- OpusClip — Turn long videos into short social clips with AI captions, reframing and scheduling
- Pictory — AI video generator that turns scripts, blog posts, slides and recordings into captioned videos
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| hasApi | Vendor-described | www.submagic.co | Oct 17, 2026 |
| overview | Vendor-described | www.submagic.co | Oct 17, 2026 |
| pricing | Vendor-described | www.submagic.co | Oct 17, 2026 |
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