Overview
SE Ranking is a web-based SEO platform covering rank tracking, website audits, keyword, competitor and backlink research, content tools and local SEO. Its AI Search add-on tracks brand mentions in AI Overviews, ChatGPT and Perplexity. It targets SEO agencies, in-house teams and businesses, with white-label reporting for agencies.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- SEO agencies managing many client sites with white-label reports
- Small businesses wanting an affordable all-in-one SEO toolkit
Key features
- Rank tracking, including local rank tracking
- Website audits and on-page SEO checker
- Keyword, competitor and backlink research
- AI visibility tracking across AI search engines
- Content editor with AI writer
- White-label reports, API and MCP support
What it does
- Rank tracking
- Website audits
- Keyword, competitor and backlink research
- Content editor and AI writer
- Local marketing and local rank tracking
- AI search visibility tracking (add-on)
Use cases
Not mapped to a use case yet.
Drawbacks & cautions
- Agency Pack, AI Search and API add-ons are annual billing only
- Core keeps 6 months of historical data
- Core includes 1 manager seat; extra seats are paid
What users say
Across Trustpilot, Capterra and G2 reviews, users describe SE Ranking as an easy, affordable all-in-one SEO platform with responsive support. Complaints focus on price increases and plan changes, occasional tracking accuracy issues and extra charges for AI features.
What people like
- Good value for money compared with other SEO suites ca.trustpilot.com, capterra.ca
- Responsive, helpful customer support ca.trustpilot.com, capterra.ca
- Intuitive all-in-one toolset for tracking, audits and keyword research ca.trustpilot.com, capterra.ca, g2.com
Common complaints
- Price increases and users moved to pricier plans without clear consent ca.trustpilot.com, capterra.ca, g2.com
- Occasional rank tracking or scan accuracy problems ca.trustpilot.com, capterra.ca
- Some features feel limited, and AI tools cost extra g2.com, capterra.ca
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Mangools — SEO tool suite for keyword research, SERP analysis, backlinks and rank tracking
- Semrush — SEO and marketing suite with AI visibility tracking for ChatGPT, Google AI Mode and AI Overviews
- Surfer — Optimize content for Google and AI search with a content editor, audits and AI visibility tracking
- Writesonic — Track and improve brand visibility in ChatGPT, Gemini and AI search, plus SEO audits and AI articles
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| capabilities | Vendor-described | seranking.com | Oct 17, 2026 |
| hasApi | Vendor-described | seranking.com | Oct 17, 2026 |
| integrations | Vendor-described | seranking.com | Oct 17, 2026 |
| pricing | Vendor-described | seranking.com | Oct 17, 2026 |
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