Overview
Metricool is a social media management tool for planning and publishing posts, tracking analytics, managing ads and replying to messages in one inbox. It supports multiple brands with client approvals and collaborator access, which suits agencies. It also offers automated reports, competitor tracking, link-in-bio pages and an AI assistant for post copy.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Small businesses and creators managing several social networks on a budget
- Agencies needing client approvals and automated social reports
Key features
- Drag-and-drop planner with best-time-to-post suggestions
- Analytics and automated reports across 11 networks
- Unified inbox for messages and comments
- Google, Facebook and TikTok ads management
- Link-in-bio Smartlinks and DM automation flows
- AI assistant for post ideas and copy
What it does
- Drag-and-drop content calendar and scheduling
- Analytics, competitor and hashtag tracking
- Automated and custom reports
- Google, Facebook and TikTok ads dashboard
- Unified inbox for messages and comments
- AI assistant for post ideas and copy
Use cases
- Plan and schedule a month of social media posts — Content calendar, scheduling, analytics, an ads dashboard and an inbox, with a free plan.
Drawbacks & cautions
- Free plan allows 1 brand and 20 scheduled posts per month
- X/Twitter costs $10/month per account extra and is not on Free
- API, Zapier, Make and Data Studio connector require Advanced or Custom
What users say
Across Trustpilot, Capterra and G2 reviews, users find Metricool easy to use, with strong multi-network analytics and a useful free plan. The most repeated complaint is annual auto-renewal charges with refunds refused, along with pricing on paid tiers.
What people like
- Intuitive, well-organized interface for scheduling and managing posts au.trustpilot.com, capterra.es, g2.com
- Analytics and reports across many networks in one place capterra.es, g2.com
- Generous free plan covers the most important functions capterra.es
- Support usually replies quickly and fixes sync or login issues au.trustpilot.com, g2.com
Common complaints
- Annual plans auto-renew without warning and refunds are refused au.trustpilot.com, capterra.es, g2.com
- Paid tiers feel expensive; X and advanced analytics cost extra capterra.es, g2.com
- Free plan limits and one Instagram account per brand frustrate some users capterra.es, g2.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Hootsuite — Social media management for scheduling, inbox, analytics, listening and AI content help
- ManyChat — Chat automation for Instagram, Messenger, WhatsApp, TikTok and SMS: auto-replies, DM funnels and lead capture
- Ocoya — Social media scheduling with AI content creation, design studio and social inbox
- Predis.ai — AI generator for social media posts, video ads and UGC-style ads with scheduling
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| hasApi | Vendor-described | help.metricool.com | Oct 17, 2026 |
| integrations | Vendor-described | metricool.com | Oct 17, 2026 |
| overview | Vendor-described | metricool.com | Oct 17, 2026 |
| pricing | Vendor-described | metricool.com | Oct 17, 2026 |
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