Overview
Frase is an SEO and GEO content platform that audits existing pages, recommends fixes, drafts content from top-ranking pages and a brand profile, and monitors rankings. It tracks brand mentions in AI answers from tools such as ChatGPT and Google AI and includes a review queue before publishing. It is aimed at content marketers, SEO teams and agencies.
Label: Vendor-described — Captured from the vendor's own materials. Not independently verified.
Best for
- Content marketers and SEO teams writing research-backed articles
- Agencies optimizing client content for Google and AI search citations
Key features
- SEO research, content briefs and topic clusters
- AI agent that drafts in your brand voice
- Content and GEO optimization scoring
- AI visibility tracking in ChatGPT, Perplexity, Claude and Gemini
- Content Guard for ranking-decay monitoring
- Publish to WordPress, Webflow, Sanity and Wix; API, CLI and MCP
What it does
- Site audit with ranked fix list
- SEO content drafting with brand voice rules
- Content Guard monitoring for ranking decline
- AI visibility tracking across AI answer engines
- Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS
- Topic clusters and backlink gap research
Use cases
Not mapped to a use case yet.
Drawbacks & cautions
- Starter is limited to 1 seat, 1 site and 10 articles per month
- Extra seats cost $29/month each on Professional and Scale
- Perplexity, Claude and Gemini tracking are only on higher tiers
What users say
Across Capterra reviews, users rate Frase highly for fast SEO research, content briefs and value versus pricier rivals. Trustpilot is more split (36% one-star), with complaints about AI writing quality, bugs and billing; most reviews predate Frase's 2026 platform relaunch.
What people like
- Speeds up keyword research, competitor analysis and content brief creation capterra.com, es.trustpilot.com
- Intuitive and quick to learn with little training capterra.com, es.trustpilot.com
- Cheaper than tools like Clearscope and MarketMuse capterra.com
- Responsive support team that acts on feedback capterra.com, es.trustpilot.com
Common complaints
- AI writer output is inconsistent and can ignore instructions capterra.com, es.trustpilot.com
- Bugs and glitches, some appearing after updates capterra.com
- Paid add-ons and billing or refund terms frustrate some users capterra.com, g2.com
- Mostly English-focused; non-English output has issues capterra.com
Scores are shown as each site published them on the date checked. They come from those sites' reviewers, not from us, and they never affect our rankings. Ratings based on fewer than 10 reviews are left out. The summaries are our own words, gathered Oct 22, 2026; follow the links to read the reviews.
Alternatives
- Koala AI — AI SEO writer that drafts search-optimized articles and publishes to WordPress, Shopify and more
- NeuronWriter — Content optimization tool with NLP term suggestions, AI drafting and AI search visibility tracking
- Scalenut — GEO and SEO platform for AI visibility tracking, content creation and optimization
- Surfer — Optimize content for Google and AI search with a content editor, audits and AI visibility tracking
Evidence
| Fact | Label | Source | Observed |
|---|---|---|---|
| capabilities | Vendor-described | www.frase.io | Oct 17, 2026 |
| hasApi | Vendor-described | docs.frase.io | Oct 17, 2026 |
| pricing | Vendor-described | www.frase.io | Oct 17, 2026 |
Spot something wrong? Send a correction.