Nov 1, 2026
Tool of the week: HeyGen, AI avatar videos without a camera
Plenty of businesses know they should be making more video and never get around to filming. HeyGen takes the camera out of it: you type a script, pick an avatar and get a presenter-style video back.
Facts in the video were checked Oct 22, 2026.
The quick version
HeyGen makes AI avatar videos, translates existing videos with lip sync and can clone your voice. There's a free plan to test it. The summary below pulls straight from our listing, so the ratings and prices stay current.
Video
HeyGen
Create AI avatar videos, translate videos and clone voices for marketing and training
Trustpilot ★ 4.2/5 · 4,718 reviewsG2 ★ 4.8/5 · 1,974 reviewsCapterra ★ 4.7/5 · 319 reviews
Price: Free tier · from $29/mo (checked Oct 17, 2026)
What people like
- Easy to learn, with little or no training needed
- Avatars and voices look and sound lifelike and professional
- Fast turnaround, with a usable video often made in minutes
Common complaints
- Pricing feels high, especially for small businesses
- Credits run out quickly and free trial credits are too few to test properly
- Occasional rendering glitches, voice issues or mispronounced words
Who should try it
Marketers, agencies and training teams that need explainer, onboarding or multilingual videos at volume. If you're a small business on a tight budget, watch the credit limits on each plan before you commit.